Cakes, Bakes & Doughnuts in London

London has so many wonderful bakeries, but I feel like I’m always being drawn back to the same ones again and again. Why? Because they are so unbelievably tasty.


Now, everyone loves a sweet treat when they spend the day in London, so I thought I would share 4 of my favourite places to grab that pastry or cupcake when you’re next in the capital.

Crumbs & Doilies

This fun, little bakery in Kingly Court is always full of seasonal cupcakes, traybakes and layer cakes. I always pop in when I head down to London, even if it’s just for a mini cupcake to have on the train home. Their bakes are always gorgeous, and if you ever want to learn how to bake in the Crumbs & Doilies style, then you can follow their founder Cupcake Jemma on YouTube for her super entertaining tutorials. Some of my favourites are the seasonal Christmas cupcakes, however if they have the rose & pistachio cupcake on sale during spring/summer, you absolutely have to order it.

1 Kingly Court (cobbled passageway between Kingly Court & Beak Street), Carnaby, London, W1B 5PW

St John

St John is a bit of a London institution and they were originally just one restaurant. They still have this first restaurant, but now they have a couple of others, plus a bakery too. They make some gorgeous products and I’m in love with their filled doughnuts. Every time I go to their Maltby Street branch I have to pick one up, and on my last trip, the chocolate one was my choice and I can’t tell you how happy I was, even with a ton of sugar all over my face. So many people rave about St John’s madeleines, which sadly I haven’t had a chance to try before, but they do make a cracking eccles cake that I would absolutely recommend.

Ropewalk, 41 Maltby Street, London, SE1 3PA (check website for other branches and opening days)


GAIL‘s is your one stop shop for any kind of bread, pastry, tart and personal cake that you could ever possibly need. Their almond & chocolate croissant is a dreamy breakfast addition, their christmas bun is a seasonal favourite and their little honey cakes are an addictive product that you’ll absolutely have to buy more than one of. There are so many branches across London, plus a few outside the city, so you are sure to come across one. I recommend heading there at any point of the day, and even if you choose to eat in, always get something to take away, as I guarantee you won’t be able to choose!

128 Wardour Street, Soho, London, W1F 8ZL (check website for other branches)

Bread Ahead

Bread Ahead have a few beautiful branches in the city but the one I always head to is their Borough Market one. They have a big stall inside the market and their baking school is onsite too. They make a fantastic filled doughnut, and they also have ex St John bread & pastry expert Justin Gellatly teaching some of their courses at the school. Their doughnuts are next level amazing and they are always releasing new, interesting and seasonal flavours like Christmas Pudding and Hot Cross Bun. Heavenly right? Just make sure you get there early before they all disappear! But their doughnuts are not the only thing I would recommend to buy. They also have some incredible breads and focaccia and there is always a tower of brownies ready to be devoured.

Three Crown Square, Borough Market (check the website for other branches and opening days)

I hope something from these glorious bakeries tickles your fancy. Writing this post has certainly made me feel pretty peckish….

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